sarah kwang

is a multidisciplinary designer with a love for storytelling & design systems to make the world a tad more whimsical.

[01] Currently on the lookout for full-time roles to build awesome things with awesome people.

[02] Previously @ Red Light Management, Studio (SUM)Thing. Recently graduated from USC Roski Design 2026.

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KASBO “Fading Horizons” Tour Campaign

Creative Design Intern @ Red Light Management

Fall 2025

An unreleased Fall 2025 North American tour campaign for KASBO, a Swedish DJ and electronic music producer signed to Red Light Management. Developed a fresh visual identity for Fading Horizons that builds on KASBO’s existing brand, extending across tour flyers, advertising materials, social media graphics, a merchandise catalog, and branded merchandise.

Visual Identity,
Art Direction,
Merchandise Design,
Marketing Design

Picked & Pickled

Designer, Case Study

Spring 2025

Pickled & Pickled is a fun, fresh farmers market bringing people together over a shared love of food, community, and all things pickled. With a playful twist on the traditional farmers market, the brand celebrates local vendors, good eats, and even better company.


Created entirely from scratch, the project includes the visual identity, event graphics, promotional flyers, art direction, and mascot design for Pickle Joe, our beloved pickle with plenty of personality.

Design System,

Visual Identity,
Art Direction,
Illustration

Topaz

Founding Designer

Fall 2024

Loyalty programs should bring customers back, not create more work for restaurant owners. Traditional punch cards are easy to lose, while existing digital solutions can be costly, rigid, and difficult to navigate, especially for small businesses.


Introducing Topaz, a digital loyalty wallet designed to make restaurant rewards more accessible, flexible, and effortless to manage. As the founding product designer, I led the end-to-end design process during a 10-week sprint at USC’s premier startup incubator, LavaLab, collaborating with two developers and a PM to bring the product from concept to pilot. The result was a customizable loyalty experience built around the needs of both small restaurant owners and their customers, with three restaurants joining as our first pilot partners.

Product Design,

Visual Identity,

Design System,

UI/UX Design

LavaLab Brand & Marketing

Director of Marketing @ LavaLab

Fall 2025, Spring 2026

LavaLab is where ambitious students turn bold ideas into real products. As Director of Marketing, I brought its scrappy, startup energy to life through a distinct visual identity, scroll-stopping social content, and creative campaigns for campus-wide recruitment and high-profile events. Across Instagram, X, and LinkedIn, the work reached 3,000+ followers and generated 10,000+ impressions per post.

Marketing Design,

Brand Identity,

Motion Design,

Video Editing,

Photography